15 Seconds of Fame

15 Seconds of Fame

15 Seconds of Fame

In our over-digitalized, over-sharing world where we are constantly logged on, we’re all trying to reach someone, to be heard. What if that 140-character tweet you sent out into the universe actually turned into something? Heineken took to social media to create a movie to premiere at the Tribeca Film Festival. After receiving hundreds of submissions for their contest dubbed #15SecondPremiere, Dennis Lazar’s tweet was chosen to be turned into a real film.

The very short movie, Linclone, inspired by Lazar’s idea, was literally only 15 seconds long. After the movie premiered, Lazar was put on the hot seat to answer questions about the film he inspired but never actually saw. No stranger to coming up with movie ideas – as demonstrated by his Twitter handle, @awsommovieideas – Lazar handled the pressure like a pro.

The premiere proved more than that Heineken can throw a great party; it also encouraged us to dream and inspired us to create. In addition to the Twitter screening, Heineken offered moviegoers the opportunity to meet with filmmakers and actors. In these Green Room Sessions which followed the screening of a film, the audience was given the chance to become participants rather than simply observers. Given the opportunity to better understand the filmmaker’s vision through a Q&A session with the creators and cast, the movie experience sprang to a whole different level.